Privacy Policy
Last updated: 10/08/2026
Midwest Heating & Cooling (“we,” “us,” or “our”) provides heating, cooling and indoor air quality services to the Wisconsin counties of Mukwonago, Muskego, and Wales as well as the surrounding communities. This Privacy Policy explains how we collect, use, and disclose Personal Information (as defined below) when you use our websites that link to this Privacy Policy (collectively, “Sites”) or otherwise interact with us, including through our services, communication platform, transactions, or other engagements (collectively, “Services”).
Please read this Privacy Policy carefully before using our Sites or Services. This Privacy Policy is part of our Terms of Use. If you do not agree to the Terms of Use or this Privacy Policy, you must not use the Sites or Services. By accessing or using the Sites or Services, you agree to our use of your information as described in the Terms of Use and this Privacy Policy.
Information We Collect
Personal Information
We may collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”), including:
- Identifiers such as your name, address, email address, phone number, and spouse information.
- Property information such as property details (address, owners, property size and type).
- Internet or other electronic network activity information, such as IP address, device specifications, browsing and search history, clicks, information about how you interact with our emails and digital advertisements, information about how you interact with our Sites and Services, and other data collected by cookies and similar technologies.
- Geolocation information, such as non-precise geographic location indicators from mobile devices, websites, and physical addresses.
- Audio, electronic, visual, or similar information, such as call recordings, communication transcripts, or customer support chat logs.
- Professional or employment information, such as job title, employer, business address, business email address, and business phone number.
- Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences, characteristics, predispositions, behavior, and attitudes.
The specific Personal Information we collect about you may vary based on how you use the Sites and/or Services and your relationship with us.
Usage Data and Sites Activity
We may automatically collect information in connection with the actions you take on our Sites. We refer to this type of information as “Usage Data”. Usage data may include information about your device, browser, operating system, internet service provider, and IP address. It may also include information about your interactions with the Sites such as the pages you view, the page and search terms used to reach our Site, the date, time, and duration of your visit, and your clicks. If we can reasonably associate Usage Data with you, we treat it as Personal Information under the categories of Identifiers or Internet or other electronic network information, as appropriate. If we cannot reasonably associate this information with you, we treat it as anonymous or aggregated Usage Data. We may use and disclose anonymous or aggregated Usage Data for any lawful business purpose.
Communication Recordings
We may record calls and retain the content of text messages or other written/electronic communications between you and us. By communicating with us, you explicitly consent to our recording and retention of communications.
Aggregated or Deidentified Data
We may create, use, disclose, and otherwise process information that has been aggregated, anonymized, or deidentified so that it can no longer reasonably be linked to, associated with, describe, identify, or be capable of being associated with a particular individual. Deidentified and aggregate information is not Personal Information and may be used for any lawful business purpose, including analytics, research, product and service development, benchmarking, security, operational improvement, statistical reporting, and business planning. We will not attempt to re-identify the individuals associated with previously aggregated, anonymized, or deidentified information.
How We Collect Information
Voluntary Disclosure
We may ask you to provide Personal Information when you communicate with us online or offline. You are not required to provide Personal Information; however, certain features of the Sites or Services may not be available unless you provide the requested information. We may also capture contact information (e.g., phone number and email address) and other information when you contact us.
Third-Party Data Sources
We may collect Personal Information from third-party data sources such as marketing/advertising agencies and publicly available sources. For example, we may collect information relating to properties, including the property address, and owner name.
How We Use and Disclose Information
Website analytics and marketing: to analyze consumers’ use of our Sites, including the use of third-party web analytics and marketing services, which may utilize automated technologies to collect Personal Information and usage data;
Testimonials
If you provide a testimonial, we may post it publicly on the Sites or in other advertising materials. By providing a testimonial, you permit us to use it, along with your likeness, for any purpose, including marketing and advertising, without compensation or further notice.
Artificial Intelligence
We may use artificial intelligence, machine learning, or other similar tools to assist us in our business operations in ways that include processing your Personal Information using such tools. For example, we may use artificial intelligence tools to help us draft emails or other communications, analyze datasets, write computer code, and develop business plans. We do not use artificial intelligence tools to process your Personal Information in ways that make decisions about you with legal or similarly significant effects.
Service Providers
We may disclose Personal Information to other businesses to provide services to us or to assist us in providing our Sites and Services (“Service Providers”), such as payment processors, customer support providers, marketing vendors, delivery services, analytics providers, artificial intelligence providers, IT vendors, and professional advisers. We share only the Personal Information reasonably necessary for Service Providers to perform services we request for us.
Third-Party Selling and Sharing
We do not sell Personal Information or share Personal Information for cross-context behavioral advertising.
Other Third-Party Disclosures
We may occasionally disclose your Personal information to third parties for purposes that do not constitute a sale or sharing for cross-context behavioral advertising purposes:
- To comply with the law;
- To respond to legal requests (including court orders, investigative demands, and subpoenas) if, in our discretion, we believe it is necessary or appropriate;
- To prevent or stop any illegal, unethical, or legally actionable activity;
- To protect the safety, property, or rights of ourselves, consumers, or any other third party;
- In connection with a proposed or actual corporate transaction such as a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets (whether by private sale, through operation of law, as part of a divestiture plan, or otherwise), or similar corporate transaction;
- To businesses controlling, controlled by, or under common control with us; and
- For additional purposes with your consent or at your direction.
Other Privacy and Security Provisions
Security
We recognize the importance of safeguarding the confidentiality of Personal Information from loss, misuse, or alteration. Accordingly, we employ commercially reasonable administrative, technical, and physical safeguards to protect such Personal Information from unauthorized access, disclosure, and use, both in transit and at rest. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed 100% secure. As a result, while we strive to protect information transmitted on or through our Sites or Services, you do so at your own risk.
Other Websites
Please be aware that third-party websites accessible through the Sites or recommended through our Services may have their own privacy and data collection policies and practices. We are not responsible for any actions, content of websites, or privacy policies of such third parties. You should check the applicable privacy policies of those third parties before providing information.
Compliance with Laws and Law Enforcement
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information, Usage Data, and any other information about you to government or law enforcement officials or private parties if, in our sole discretion, we believe it is necessary or appropriate to respond to legal requests (including court orders, investigative demands, and subpoenas), to protect the safety, property, or rights of ourselves, consumers, or any other third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with law.
How Long We Retain Your Data
We retain your Personal Information in accordance with our record retention policies that are informed by the business purpose for which we obtained your Personal Information and our obligations to comply with legal, regulatory, tax, and/or accounting obligations.
Children’s Privacy
The Sites and Services are not intended for children under the age of 18, and we do not knowingly collect Personal Information from children under the age of 18. If we become aware that we have inadvertently received Personal Information from a child under the age of 18, we will delete such information from our records.
“Do Not Track” Disclosure
“Do Not Track” is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. Currently, our Sites and Services do not respond to “Do Not Track” signals.
Privacy Policy Changes
We may update this Privacy Policy from time to time. We encourage you to review it regularly for changes. If we make material changes, we will post the updated Privacy Policy on the Sites and update the “Last updated” date. Changes are effective when posted. Your continued use of the Sites or Services after any change means you accept the updated Privacy Policy. If we determine we will use Personal Information collected before the change in a materially new way, we will provide notice, such as by posting on the Sites or emailing your last known email address, before using that information in the new way.
CONTACT US
If you have any questions about our Sites, Services, or this Privacy Policy, please contact us at